We are always excited to see all the Joy to Life tags in Alabama!  Our original pink tag came out in 2009 and was a huge hit. Five years later, we introduced the NEW, always PINK, Fight Breast Cancer car tag! It’s a moving billboard that reminds women to get their mammograms.

Your purchase of our PINK tag is one of the best ways to show your support for the Joy to Life Foundation. One hundred percent of the money raised from tag sales stays in Alabama. The Joy to Life FIGHT BREAST CANCER tag is the only breast cancer tag in our state that uses the funds it receives to help the medically underserved in all 67 counties.

All it takes is a few easy steps to Pink Your Ride!

  1. Stop by your local Probate office.
  2. Ask for the Joy to Life Foundation’s “Fight Breast Cancer” pink tag.
  3. Pay the $50 specialty tag fee — $40.25 is tax deductible and 100% of monies raised stay here in Alabama!

Don’t forget — Your tag includes six characters of FREE PERSONALIZATION. Click here and then click the blue “Start a Reservation” button to search. On the next page, choose SPECIALTY in the menu, then scroll down and find the FIGHT BREAST CANCER tag. Now you can see if the tag personalization you want is available.  And if you personalize your tag — snap a picture of it and send it to us. Email your Pink tag photo to

Not sure when to renew your tag? Here’s the State of Alabama schedule: January, A-D; February, B; March, C-E; April, F,G,N; May, H,O; June, M,I; July, P,L; August, J,K,R; September, Q,S,T; October, U,V,W,X,Y,Z, trucks, commercial,& fleet vehicles.

Visit our Pink Tag photo gallery!

Show us your PINK tag! Have a personalized car tag? If you’re ridin’ pink, we want to see it! Email us a photo of your pink tag and we’ll post it in our photo gallery and on our Facebook page!

It is amazing how something as simple as a PINK tag can be such an encouragement for so many. The Fight Breast Cancer tag celebrates all breast cancer survivors, including those who are going through treatment. It also helps us to honor and remember those who have lost their battle with breast cancer.

If you need more information, send us a message on our contact page or give us a call at 334.284.5433. THANK YOU to everyone for taking the time to Pink Your Ride to help us fight breast cancer!